Pavel Choice "Ultimate"

Hello friends, looking for a little geeky help. I recently picked up a Pavel SpeedDialer, and I noticed the Choice logo has “Ultimate” written underneath. While I am by no means a Pavel expert (or an expert on anything but making tragically unfunny jokes), I’ve never noticed this before. The guy I bought it from bought it from another dude who claimed to have purchased it directly from The Green Room years ago. It’s in stellar condition and can’t wait to get it in the water, but love knowing as much context around these crafted art pieces as possible. Sorry in advance if my search attempts didn’t yield an answer to this question. And thanks in advance for ay help!