I like that.
It reminds me of my English teacher in college harping on structure over creativity.
Luckily I was given a free pass w/o prerequisites to fast forward to English 47, "Creative Writing" without the need for structure being shoved up my ass the next semester in English 2.
Yes, structure can be akin to having a sound Business Plan, and blah, blah, blah............ but as far as my earlier statements about the little guy surviving, it just comes down to the reality of where you want to fit in balanced with your needs.
Since happiness or the state thereof is transitory at best, success, like happiness...... at least for me..... is best achieved when I can strike the balance between satisfying my needs and fulfilling my desires.
Yin, Yang........ and no, I don't eat rice every day.
You would think that 25 % for marketing and sales is a lot. In reality it is the minimum. In the world of the small time shaper by the way small time has little to do with quality work.
Think of how much time you spend talking to your friends customers and others about boards shapes the merits of different fin sets and the like. All of that can be considered indirect marking. You put time and effort into learning your craft and your resume is also marketing. Going to shape off competitions, displaying your work at Board Room events, Allowing a friend to use one of your Boards for his classic Woody at a show is also Marketing. Giving a Bro deal to a really good local surfer is also marketing. 25% of your resources can be your time and or money and most of the time some of each.
According to Mikki Dora Malibu went to the Dogs in 1964. The Chumash Indians will tell you it was 1664.
I consider logo expense on each board s advertising.
Any demos or boards or discounted, freebie boards to pro level guys as advertising.promotion.
This probably isn't worth the 'small' guy even bothering with unless he is fully legit and reproting income, but it is good to know nonetheless if your business model is seeking volume.
Contemplate what you wish to achieve and set goals to realizing those golas.
Set the foundation for what you want to do, make the foundation strong, then build upon it.
A strong foundation will help you build higher w/o toppling over...... think Giza Pyramid.
Think and grok "Maslow's Hierarchy".
DEADSHAPER you are so inspiring!
The wax is so dirty on his board my logo is covered!
One of my old guys in my little business having fun.
Just glad to be a part of it!
I was addressing the "legit" guy. Or at least the guy who wants to be more then just another back yard board builder.
Of course the foundation of everything is raw talent. Talent that is nurtured and has learned the proper skills to allow that talent to really flourish.
Here is my suggestion to those of you looking to build your business. Get good at making grom boards. Sell every 12 and under grom you come into contact with a good grom board at cost or barely above cost. The talented groms under 14 I would even go a little below cost. You will have an instant following. I believe this would pay off in spades over the long haul. You can produce a good grom board for under $200. Pass it along. The kids and their parents will keep coming back.
"You can produce a good grom board for under $200. Pass it along. The kids and their parents will keep coming back."
If you want to survive do not do anything for cost.
The kids do not come back and the parents no longer buy boards for their kids as they get older.
I know very well how this works.
Keep your EGO in your pocket!
Do nothing for cost not even for the PRO's!
Your planning on giving a board away at cost to a guy that makes 10 times what you do?
Never the less a GROM who hasn't proven himself?
Have fun making boards!
Don't do it thinking you will get rich from it!
Prospecting GROMS for you business plan is not good business.
Sorry Mako They won't be coming back. If they want cheap let them buy used or Some crap from China . You should present yourself as a professional with skills and knowledge that They the customer will be willing to pay for. When selling on the cheap you will get the reputation of producing cheap boards. Once those groms grow out of the grom board the will want a " real Board" and your logo in their teenage brain will associate your product as for groms only. Produce the best board you can Tell Mom and Pop That the real value of your board is that when little johnny grows out of it his little brother Billy will have a nice hand me down board. Now little Johnny can get his very own hand shaped that you and he can talk over. Give good advice and listen to what that kid wants.
Keep your prices competitive. with a little margin so when you drop the price for the " bro deal" you are not hurting the bottom line. Better yet the bro deal will be a free tee shirt and wax.
The Yater Business Advertising model; No team. No free-bees. No discounts. No boards donated to a variety of causes(the only one I know of was donated to Gaviota School) and a business card size ad in the back of Surfer Mag. Worked well for Rennie.
That which can be assorted without evidence was read in an illegal magazine.