There are many Shapers who keep plugging away at it. Paying the rent and employing 2 or 3 people to sand glass etc. I am amazed every time I go down to the Ghetto to hang out with Pete C and Terry Senate. On a Sat his little hole in the wall gets so many people coming thru to talk to him about a custom it’s crazy. But Terry can shape anything and is excellent with people, so that goes a long way. I did much better in the saturated market of Maui than I do here in Oregon. Where 80% of the folks with Mercedes SUV’s and boards on top can hardly paddle and are content with a Boardworks Thai piece o shit.
PS. They don’t even liked to be called Surfers!
According to Mikki Dora Malibu went to the Dogs in 1964. The Chumash Indians will tell you it was 1664.
...hi DS; regarding what you say about to how to s with the customers etc; I have OPPOSITE experience. I live in a place where the customers do not be accostumed to a great treat; not be eductaed to perceive integrity or ethic.
Never had a good experience when I phone called and asked about the board; I mean, the person did not warmed that service; did not like it actually, I guess.
Is all luck and be in the right place; here is not the right place. The example is this guy that you mentioned: Lovelace; he started here (Swaylocks) and now, the other day, I read, that he is one of the shapers that sell more (25 boards per week) do not know if that s true but shows what I try to express.
Other that kind of started in this forum is Mandala; this other guy is a lower profile guy but he shapes (he only shapes) plenty of boards; designs that are totally outdated and that you never see in the water; like McCallum et all but the guys are from California (if they were from Florida or North Carolina nothing would happened)
The thing is that they sell a pose and image to the new hipsters and it s work; due to they move in groups; where each guy are good in something media oriented, so between all they can make a great selling product (image, design, video; clothes; fashion, marketing; associated activities; right contacts; fine glassers; right pose and very good surfers among money)
I do not have instagram but you can see how they move pretty good there; all together. Even this guy Tudor, that now makes¿? boards. Of course not but all think yes.
And a bunch of other examples.