I have know for quite some time about large established board builders licensing their name to board builders in different regions of the country, and did not really think anything about it until recently. I mean sure it is the american way to establish a brand and then pimp the hell of it, but damn it just seems wrong. I saw a kid that I know at the beach with a brand new board with a prominent lable on it. The board cost him close to $500, (for a short board) and for our area (east coast) these prices are associated with boards that are shipped in from other areas. I was checking it out and noticed that it was made about 30 miles from where we were at. The kid had no idea, he thought that since it had that label on it, it was made somewhere far away by a shaping guru. Hence the big price tag. I guess it is buyer beware, but it still does not make it right. As a consumer if I were to pay extra for a big name board I want to know that board to be from the area, and made by the craftsmen that I have heard and read so much about. Not by a factory down the road from me that if I bought their lable would cost much less. I'm just curious what people who are in the industry think about this practice? Jim "thegenius"?