Hey guys. I'm about to quit cubicle life and take a stab at launching a surf brand. I had run a surfers social network on the side called Tribal Surf since 2008 thats gained some traction. Now I'm just totally sick of office life and decided eff it let's do this. Of course turns out some dude that hocks cheapy rashgaurds on Amazon and Wallmart that slapped Tribal Surf on them filed a trademark in 2012 with prior art supposedly going back to 2003. A real pain in my ass considering all the grass roots marketing and history we have with that name. Anyway whatever lol I tell myself - welcome to entrepreneurship, kook. So after a lot of deliberation and seeing I got 5 bucks in my wallet, I decided its just best to start with a new name and hopefully get our community to follow.
I'd mention the point of this new brand is "never forget your roots" - I want to be the anti-Quiksilver. I want to sell to just local shops and avoid places like Pacific Sunwear, Tillys, etc. I want to explore crowd sourcing designs from local surf gremmies or aspiring college designers/surfers where they provide the design and we share in the profit. I want to sponsor kids with heart and local surfers that are good people - not just pros that can take a good camera angle. I want this to be what a surf company used to be.
With this concept in mind, I was hoping to get your guys opinion on these two names - or maybe you got an idea yourself please feel free to share!
Thanks guys really appreciate this and who knows maybe you'll see this some day in your local shop.